3 Ways to Sell on Linkedin

LinkedIn is a powerful tool for product marketing. Not only can you connect with potential customers and partners, but you can also sell your products and services directly on the platform. In this blog post, we will discuss three ways to sell on LinkedIn: through LinkedIn Ads, Sponsored Updates, and LinkedIn Groups. We will also provide tips for each method!

LinkedIn Ads: LinkedIn is a leader in B-to-B (business to business) product marketing. The platform allows you to target potential customers based on their job title and function, industry, groups they belong to, seniority level within an organization, location and more. By targeting specific audiences with ads that speak directly to them, product marketers can get their product in front of the right people.

Tips for LinkedIn Ads:

• When creating an ad, be sure to include a strong headline and compelling copy.

• Use images that are high quality and relevant to your product or service.

• Target specific audiences with your ads to ensure that they are seen by the right people.

• Showcase Pages: Create a showcase page. Showcase pages allow you to highlight specific products or services. You can include videos, images, and product descriptions on your page.

Sponsored Updates: Sponsored updates are similar to LinkedIn Ads, but rather than being displayed in the newsfeed, they appear as a post on the user's profile. This allows product marketers to reach potential customers in a more personal way.

Tips for Sponsored Updates:

• Sponsored updates are a great way to promote product launches, webinars and other events related to your product or service.

• Like LinkedIn Ads, be sure to include a strong headline and compelling copy.

• Use images that are high quality and relevant to your product or service.

• Target specific audiences with your posts to ensure that they are seen by the right people. (For example, you can tailor your updates to specific audiences based on criteria such as location, industry and seniority level within an organization.)

LinkedIn Groups: LinkedIn groups are a powerful product marketing tool. You can join relevant groups and post about your product. When you post, make sure to include a link to your product page.

Tips for LinkedIn Groups:

• Join product-specific groups to engage with others in your industry or field of expertise.

• Create a product group to connect with potential customers and partners. In addition to promoting your product or service, you can also use groups to generate leads and build relationships with potential customers.

• Use product-specific hashtags in your posts, such as #productmarketing or #productlaunch, so that people searching for topics related to what you’re selling will see them.

So, how do you make sales on LinkedIn? The answer is through ads and sponsored updates. But there are a few things to keep in mind before starting these campaigns. First of all, be sure your company has the right kind of page for advertising (Business or Company) and that it includes contact information so people can easily reach out with questions about your products or services after clicking one of your ads. You should also have a thorough understanding of what makes up an effective ad including text content, imagery, captions etc., along with targeting options such as location, industry type/size/revenue range etc.. And finally - don't forget to set realistic goals!

Once you've got this knowledge under control, contact us today and let's chat about your goals. With the right strategy in place, it’s possible that Linkedin can help build trust with new prospects while at the same time making sales. Our team of experts are ready and waiting to partner with you so if you want an expert opinion or just some friendly advice from someone who understands what it takes to make things happen online – contact us now!

Blog post updated 17 December 2019.