How to Stand Out in a Crowded Market

Are your business strategies simply not working for you?

You read article after article, book after book, and you can’t figure out why you can’t get ahead or be seen as different from your competitors.

So why aren’t your strategies working? They aren’t working for you simply because you are going about them the same way as everyone else.

Here is a truth bomb for you: Authenticity doesn’t have competition.

Let that thought resonate with you for a while. You probably haven’t been told that by any of the other business leaders who try to sell you on the idea that your industry is extremely competitive. Once you understand that you are unique and therefore have no competition, you can move on to analyzing your strategies.

Understanding your intention behind the strategies you use is key to creating business acceleration. Just doing strategies for the sake of doing them is like running on a hamster wheel: you won’t make it very far. If your business does not align with you at your core no amount of strategies will get you the business you desire.

Answer these questions and you will see a huge change in your results:

1. Does my business align with my values?

2. Does my business represent who I am, without apology, explanation, justification or embarrassment?

3. Does my business compensate me properly for the transformation provided?

4. How am I supporting my clients emotionally, mentally, physically, spiritually, financially, technologically and so on?

5. Am I clearly communicating my value in both tangible and intangible ways?

Standing out from the crowd has a lot to do with letting your authenticity shine. You need to remember that you are unique and no one can do the things you do. No one else has lived your life, so that alone makes you unique, different, and most of all worthy.

What makes the life you have lived different from other people in your industry? What about your industry do you think is unique? Do you share your experiences and stories through your blogs, podcasts, web presence, etc.?

I would bet that you are passionate about many things. Let those passions shine through to everyone that comes into contact with you and your business. People will always remember you if you are passionate and help them in different ways.

Always keep in mind the wisdom of the late martial artist Bruce Lee, “I am not in this world to live up to your expectations and you are not in this world to live up to mine.”