What Separates Good Business Coaches From Extraordinary Ones?

If you're thinking about becoming a business coach, or you're already in the industry and looking to stand out from the crowd, these tips will help you add value and build a successful brand.

Business coaching is a great way to make a difference in the lives of others and create lasting change. But with so many coaches out there vying for clients, it's important to set yourself apart from the rest.

There's a lot that goes into being a great coach. You need to be able to offer valuable advice and support, but you also need to be able to add value in ways that other coaches can't.

For example, good coaches might ask questions that invite the client to reflect on their answers and see things from a new perspective. Extraordinary coaches, however, take this one step further by guiding clients to become independent thinkers and use their critical thinking skills.

They challenge the status quo and help their clients see that there may be other ways of approaching their goals. This outside-the-box thinking is what sets extraordinary coaches apart from the rest.

A quick example of this is when a good coach asks a client "What roles or responsibilities do you enjoy and feel good at? What sucks you dry?"

Whereas an extraordinary coach would ask "What if you didn't have to do any of the tasks you don't enjoy? What would that look like?"

The latter question is much more likely to get the client thinking about their business in a new way and open up possibilities they may have never considered before.

BRANDING

Another way to stand out in the coaching world is through branding. This means creating a unique identity for your business that will make you memorable and trustworthy.

Your brand should be reflective of who you are as a coach and what you stand for. It should be consistent across all platforms, from your website to your social media accounts.

You must be laser focused on what you do, how you do it and whom you want to serve.

Your brand story must be authentic, transparent and vulnerable.

People are looking for coaches who are genuine and relatable. They want to work with someone who is honest about their successes as well as their failures.

By sharing your story, you will show potential clients that you are human and that you understand their struggles. This will make them more likely to trust you and feel comfortable working with you.

When branding your business, always keep your target audience in mind. What kind of people do you want to work with? What kind of problems do they need help with?

Your branding should be designed to attract your ideal clients and repel the ones who are not a good fit.

TELL ME ABOUT YOURSELF

One of the best ways to stand out as a business coach is simply by being clear about what you do and how you do it.

When someone asks you what you do, be prepared to give them a short, concise answer that explains your business in a way that is easy to understand.

You should also be able to tell me what kind of coaching you offer, who your ideal clients are and what kinds of results they can expect from working with you.

If you can do all of this in 30 seconds or less, you will be ahead of most coaches out there.

People are looking for coaches who are clear about what they do and how they can help them. If you can show them that you are the coach they need, you will be well on your way to success.

Business coaching is a great career choice for those who want to make a difference in the lives of others. By following these tips, you can set yourself apart from the rest and build a successful business that makes a lasting impact.