When and How to use Low-Fidelity Minimum Viable Products (MVPs)
Minimum viable products (MVPs) are a great way to get your product or service out there without putting too much money or time into it. You can test the waters and see if there is a market for what you're offering before going all-in. There are many different types of MVPs, and the type you choose should be based on your goals and what you want to achieve. Keep reading to learn about the four most common types of low-fidelity MVPs: paper prototypes, clickable wireframes, landing pages, and functional prototypes. of MVPs and how to choose the right one for your business.
Paper prototypes are the simplest type of MVP. They are usually created by hand, using paper and pencils. Paper prototypes are used to test early concepts and ideas. They are quick and easy to make, and they can be changed easily.
Gather poster board or large sheets of drawing paper, and layout your framework. Write out the tasks or user flow on one sheet. On another sheet, sketch out what each screen would look like. Be sure to include all the important elements, such as buttons, input fields, and links.
Once you have your prototype sketched out, it's time to test it. Show your prototype to potential users and ask them to complete the task or flow. Observe them closely and take note of any problems they encounter. Make changes to your prototype based on their feedback.
Clickable wireframes are digital prototypes that look like real websites or apps, but they don't have any real functionality. They are slightly more complex than paper prototypes. They are used to test user flows and interactions. Wireframes are typically created using software like Adobe XD or Sketch.
Creating a clickable wireframe is similar to creating a paper prototype. First, you need to sketch out your screens. Then, you need to create each screen in your software of choice. Once you have all the screens created, you can link them together to create the user flow.
Finally, it's time to test your clickable wireframe. Show it to potential users and ask them to complete a task or flow. Observe them closely and take note of any problems they encounter. Make changes to your prototype based on their feedback.
Landing pages are single web pages that are used to promote a product or service. They are typically used to generate leads or drive sales. Landing pages are usually simple, with a clear call-to-action (CTA).
Creating a landing page is relatively simple. Start by creating a basic web page with your product or service's name, a short description, and a CTA. Then, add additional elements like images, testimonials, or videos. Once you have all the content added, edit and revise it to ensure that it is clear and concise.
Once your landing page is complete, it's time to test it. Landing pages help you test interest and demand. If people don’t sign up for your page, it means they’re not interested in your product.
Functional prototypes are the most complex type of MVP. They are fully functioning versions of your product. Functional prototypes help you test whether people will actually use your product or not. If people don’t use your product, it means they’re not interested in it.
However, if people use it and have alot of comments and/or complaints, it means you have something people want, but there might be some improvements to be made.
Creating a functional prototype can be complex and time-consuming. You need to create all the screens and functionality for your product. This can be done using code or software like Adobe XD or Sketch.
Once your prototype is complete, it's time to test it. Show it to potential users and ask them to complete a task or flow. Observe them closely and take note of any problems they encounter. Make changes to your prototype based on their feedback.
Creating a low-fidelity MVP is a quick and easy way to validate your ideas. It is important to choose the right type of MVP for your needs. In this blog post, we have discussed the four most common types of low-fidelity MVPs: paper prototypes, clickable wireframes, landing pages, and functional prototypes. We hope this has helped you understand when each type of MVP is appropriate and how to create them.
So, what’s the verdict? Should you create a low-fidelity MVP for your next project? The answer is unequivocally yes. Low-fidelity MVPs are an essential part of the product development process and can help you validate your ideas quickly and easily. Not sure which type of MVP is right for you? Our team can help. We have years of experience creating paper prototypes and landing pages that drive results. Contact us today to get started!