The Power of Instagram Reels
In a world where people are constantly bombarded with advertising, it can be tough to get your brand's message across. That's where Instagram Reels comes in - a powerful new tool that allows you to create engaging videos that capture the attention of your audience and help you attract customers to your brand. In this blog post, we'll teach you everything you need to know about Instagram Reels: what they are, how to create them, and how to use them to boost your brand's credibility and visibility. Let's get started!
What Are Instagram Reels?
Instagram Reels are 15-second, multi-clip videos that can be enhanced with sound, effects, and music. This form of user-generated content is a great way to increase your brand's credibility and attract customers to your brand.
Use Instagram Reels For Brand Storytelling
Here are a few tips on how to use Reels to increase your brand's credibility and visibility:
- Use Reels to tell your brand's story and connect with your audience on a deeper level.
- Share behind-the-scenes content of your team in action or give your followers a sneak peek of upcoming products or services.
- Highlight user-generated content in your Reels to show that others are talking about your brand.
Use Instagram Reels to Market Your Products, Services, and Programs
Here are a few of the marketing benefits Reels offer:
• Increased brand awareness: Creating engaging videos with Reels will help increase your brand's visibility and reach.
• Attracts new customers: Reels are a great way to attract new customers to your brand.
• Boosts credibility: User-generated content like Reels helps boost your brand's credibility and makes it more trustworthy in the eyes of potential customers.
Use Instagram Reels to Sell Your Products and Services
Here are a few tips on how to use Reels to sell your products and services:
- Use Reels to showcase your products in action and highlight their features and benefits.
- Share customer testimonials or reviews in your Reels to show potential customers that others are happy with your products or services.
- Offer discounts or coupons in your Reels to encourage sales.
How to Create an Instagram Reel
Creating an Instagram reel is easy! All you need is a smartphone and the Instagram app. Simply open the app and swipe to the left to access the 'Reels' section. Then, press the '+' icon to start creating your reel.
Once you've started creating your reel, you'll be able to select from a catalog of music and user-generated Reels media to add to your video. To add audio, simply tap the 'Audio' icon at the bottom of the screen and select the track you want to use.
Instagram Reels Dimensions: Recommended Aspect Ratio and Video Size
When creating an Instagram reel, we recommend using an aspect ratio of 16:09 and a video size of 1080x1920 pixels. This will ensure that your video looks great on all devices.
Should You Shoot and Edit Reels in Instagram?
If you're new to creating videos, we recommend shooting and editing your Reels in Instagram. This way, you'll be able to get familiar with the process and learn how to use all of the features before moving on to more complex video editing software.
How to Find and Add Audio to Instagram Reels
Adding audio to your reel is easy! Simply tap the 'Audio' icon at the bottom of the screen and select the track you want to use. You can also browse through a catalog of music and user-generated Reels media to find the perfect track for your video.
Which One Should You Use? Instagram Reels, YouTube Shorts or TikTok Videos?
Now that you know all about Instagram Reels, you might be wondering how they compare to other video platforms like YouTube Shorts and TikTok. Here's a quick rundown of the differences between each platform:
- Instagram Reels are 15-second, multi-clip videos that can be enhanced with sound, effects, and music. Instagram has approximately 800+ million monthly active users worldwide
- YouTube Shorts are 15 to 60-second, vertical videos that can be shot in one take or multi-segmented. They don't have any editing features but they can be uploaded from a phone or desktop. You also need a Google account to create a YouTube channel. YouTube is the 2nd most popular social media platform, with 2 billion monthly active users worldwide, so you'll be able to reach a large audience with your Shorts.
- TikTok is a short-form, video-sharing app that allows users to create and share 15 to 60-second videos that can be edited with filters, music, and text. If you're looking for more creative control and longer video times, TikTok might be a better option for you. You need a TikTok account to upload videos. TikTok has over 800 million monthly active users worldwide.
Each platform has its own unique features and user base. So, which one should you use for your business?
It really depends on your goals and preferences. No matter which platform you choose, remember to have fun and be creative! Experiment with different types of content and see what works best for your brand. If you're looking to reach the widest audience possible, we recommend using all three platforms!
We hope this blog post has helped you understand the power of Instagram Reels and how to use them to reach your ideal client and clearly showcase the transformational value of a client working with you.
As always, tag us in your Reels @kadenatate so we can see how you're using them in your business!
