Why Marketing Alone Can't Fix Your Business: Scaleable Offerings are Key

It's a popular belief that more marketing will fix your business. But what if your offer isn't actually set up to scale? What if adding more marketing would only lead to overwhelm and less revenue? In this blog post, we'll discuss the importance of scaleable offerings and how they can help your business grow!

When it comes to business growth, marketing is often seen as the key. More marketing means more customers and more revenue, right? While this can be true in some cases, it's not always that simple. In fact, if your offer isn't set up to scale from the backend, adding more marketing could actually do more harm than good.

What is a Scalable Offer?

If you're not sure what we mean by "scalable offerings," think about it like this: Can your offer handle an influx of new customers without compromising quality or service? If the answer is no (or even maybe), then you need to rethink your offer before adding more marketing into the mix.

• Example One - Let's say that you have a group coaching program. You're currently working with a handful of clients and you're able to give them the one-on-one attention they need to succeed. But what happens if you double or triple your clientele? Can you still give each person the individualized attention they deserve? If not, then your offer isn't scalable.

• Example Two - Let's say you own a small bakery. You make all of your cakes by hand, and each one takes about an hour to create. You sell these cakes at a local farmer's market for $20 each. Right now, you're selling about two cakes per week and making just enough to cover the cost of ingredients. Business is slow but manageable.

Now let's say you decide to start doing some marketing and you begin to see results. Suddenly, you're selling five cakes per week... then ten... then twenty! But because each cake still takes about an hour to make, you can't keep up with the demand. Your customers are unhappy because they're not getting their orders on time (or worse, they're getting subpar products), and your business is quickly spiraling out of control.

This scenario is an example of what can happen when you don't have a scalable offer. In order to support the growth that marketing can bring, you need to be able to scale your offerings as well. This might mean hiring additional staff, automating processes, or changing your pricing structure. But whatever it is, you need to make sure that your offer can handle an influx of new customers before you start pumping more marketing into the mix.

Tips to Make Your Offers Scalable

Now that we've gone over what a scalable offer is (and why it's important), let's talk about how you can make your offers more scaleable. Here are a few tips:

Think About Automation: One way to make your offer more scaleable is to automate as much of the process as possible. This could mean investing in software that handles client onboarding or automating your sales process. The less time you have to spend on each individual client, the more clients you can work with (and the more revenue you can generate).

Hire a Team: Another way to make your offer more scaleable is to hire a team of people to help you with the day-to-day tasks. This could be anything from customer service to order fulfillment. By outsourcing some of the work, you free up your time so that you can focus on growing your business.

Change Your Pricing Structure: If you're selling products or services, another way to make your offer more scaleable is to change your pricing structure. Instead of charging by the hour or by the project, consider charging a monthly retainer fee or a subscription fee. This will give you a more predictable income stream, which can be helpful as you scale your business.

The Bottom Line

Adding more marketing to your business is a great way to generate new leads and grow your revenue. But before you start pumping more money into marketing, make sure that your offer is set up to scale. Otherwise, you could end up in a situation where you can't keep up with the demand (and trust us, that's not a good place to be).

By keeping these tips in mind, you can make sure that your offer is scalable and that you're able to handle any growth that marketing might bring. So what are you waiting for? Get out there and start growing your business!