Leveraging Chat Bots, Paid Social Media, and Influencer Marketing to Grow Your Speaking Business

Are you looking for ways to grow your speaking business? If so, you're in luck! There are a number of great marketing strategies that you can use to increase your visibility and attract more clients. In this blog post, we will discuss three powerful marketing tactics that you can use to get more gigs: chat bots, paid social media, and influencer marketing. Let's get started!

Chat Bots

Chat bots are a great way to connect with potential clients and promote your speaking business. For example, here are 3 examples of chatbots to grow your speaking business:

1. Website chatbots: These chatbots can be embedded on your website and provide potential clients with information about your speaking business, answer FAQs, and even book appointments.

2. Facebook Messenger chatbots: You can create a Facebook Messenger chatbot to promote your speaking business and connect with potential clients. These chatbots can answer questions, provide information about your services, and even book appointments.

3. Slack bots: Slack is a popular messaging platform for businesses. You can create a Slack bot to help promote your speaking business and connect with potential clients. These chatbots can answer questions, provide information about your services, and even book appointments.

Paid Social Media

Paid social media is another great way to grow your speaking business. By advertising on social media platforms like Facebook, Twitter, and LinkedIn, you can reach a wide audience of potential clients. Paid social media allows you to target your ads to specific demographics, interests, and even locations. This ensures that your ads are seen by people who are most likely to be interested in your services

Here are a few tips for running effective paid social media campaigns:

• Identify your target audience: Who do you want to reach with your ads? What are their interests? Where do they live?

• Create compelling ad copy: Your ad should be attention-grabbing and persuasive. Be sure to include a call to action.

• Choose the right platform: Not all social media platforms are created equal. Some platforms, like LinkedIn, are better for B-to-B marketing, while others, like TikTok, are better for B-to-C marketing. Choose the platform that makes the most sense for your target audience.

Influencer Marketing

Influencer marketing is a third tactic that you can use to grow your speaking business. By partnering with influencers in your industry (or even outside of it), you can tap into their large audiences and promote your business to a whole new group of people. This can be a great way to get more exposure for your speaking business and attract new clients.

To find influencers to partner with,

• Start by searching for relevant hashtags on social media platforms like Instagram and Twitter.

• You can also use Google to search for industry-specific influencers. Once you've found a few potential partners, reach out and see if they're interested in working with you.

• Use an influencer database or marketing platform: For example, check out Upfluence, Aspire, HypeAuditor and Storyclash.

So, which of these three approaches to marketing your speaking business interests you the most? Paid social media, chat bots, or influencer marketing? Each has its own unique strengths and weaknesses, so it’s important to consider what will work best for your particular situation. But all three offer great potential for helping you reach more people with your message and grow your speaking business. We hope this article has given you some ideas about how to get started.