3 Simple but Powerful Ways to Set Yourself Apart from Other Speakers

If you're like most speakers, you probably find yourself in a constant battle to stay ahead of the competition. After all, there are plenty of other people who offer similar services as you do. How can you make sure that potential clients choose YOU instead? It's not always easy, but it IS possible. In this blog post, we'll discuss 3 simple but powerful ways to set yourself apart from other speakers and make your business stand out.

So, what are these three ways? First, focus on providing value. Second, be authentic in everything you do. And third, never stop learning and growing. Let's take a closer look at each of these:

PROVIDE VALUE

If you want to set yourself apart from other speakers, it's important that you focus on providing value. Your clients should always feel like they're getting something valuable when they work with you. Whether it's helpful tips, useful resources, or simply an enjoyable experience, make sure that your clients always feel like they're getting their money's worth.

For example, here are 7 ways to provide value to prospective or existing clientele:

• Offer a free consultation call. This is a great way to get to know your potential clients and see if you're a good fit for each other.

• Provide helpful resources. Send your clients articles, books, or other resources that you think will be helpful to them.

• Provide a different perspective, a fresh set of eyes to help your clients unearth ignored opportunities to productize and monetize their expertise.

• Challenge your clients (in a respectful way). If you think they're headed down the wrong path, let them know. They'll appreciate your honesty and it may help them avoid making a costly mistake.

• Offer a money-back guarantee. This shows that you're confident in your abilities and it gives your clients peace of mind knowing that they can get their money back if they're not satisfied.

• Provide them with a new level of accountability so they don’t get stuck in any beliefs that they can’t be, do, or have enough.

• Follow up after each session. Make sure to check in with your clients after each coaching or consulting session to see how they're doing and if they have any questions.

When you focus on providing value, you automatically set yourself apart from those who simply offer their services without any thought for their clients' needs. Keep this in mind as you move forward with your speaking business.

BE AUTHENTIC

It's also important to be authentic in everything you do. People can spot a fake from a mile away, so don't try to be someone you're not. Be genuine, be yourself, and let your clients see the real you. They'll appreciate it, and they'll be more likely to work with you in the future.

Examples of authentic leadership:

• Vulnerability- being open about your mistakes and sharing your challenges honestly

• Transparency- being open about your successes as well as your failures

• Servant Leadership- putting the needs of others above your own

Being authentic doesn't mean that you have to share everything about yourself with everyone you meet. But it does mean being honest and genuine in your interactions with others. When you're authentic, people will trust you more, and they'll be more likely to work with you in the future.

ENGAGE IN PERSONAL AND PROFESSIONAL DEVELOPMENT

Finally, never stop learning and growing. The world of speaking is always changing, so it's important to stay on top of new trends and developments. By continuously learning and growing, you'll be able to offer your clients the best possible experience - which is exactly what they're looking for.

For example, a leader who studies futurism, innovation and creativity will be able to bring a unique perspective to their clients. They'll be able to help their clients see the world in new and exciting ways, and they'll be able to offer them innovative solutions to their challenges.

By continuously learning and growing, you'll set yourself apart from other speakers who are content with the status quo. Your clients will appreciate your dedication to your craft, and they'll be more likely to recommend you to others.

So there you have it - three simple but powerful ways to set yourself apart from other speakers. If you focus on providing value, being authentic, and never stop learning and growing, you'll be well on your way to building a successful speaking business. I hope this article was helpful for you. If you have any questions or want more information, please don't hesitate to contact Kadena Tate. We'd love to help you take your speaking career to the next level!