If you want to be successful in business, visibility, authority and credibility are key. Potential customers want to know that they can trust you and that you have the knowledge and experience to help them meet their needs. This means that you need to be seen and heard by your target market.
Expertise is essential in the business realm as it helps with customer trust and can make or break a company’s success.
In this blog post, we will discuss five ways you can establish yourself as a subject matter expert.
Create a Media Persona: One of the best ways to become known as an expert is by establishing yourself as a media personality. When you're seen as a credible source of information, potential customers are more likely to trust you and do business with you.
You don't necessarily need to be on TV or have your own radio show; you can become a media personality through online channels such as podcasting, social media, blogging, and guest posting.
Have an Online Presence: In addition to creating a media persona, it's important to have an online presence that supports your expert status. This means having a professional website and blog that showcases your skills and knowledge.
It also means being active on social media sites like LinkedIn, Twitter, and YouTube, where you can share your blog posts, articles, and other content that supports your expert status.
Be Available When Needed: One of the best ways to build trust with potential customers is to be available when they need you. This means being responsive to phone calls, emails, and social media messages.
It also means being available for media interviews and speaking engagements. If you're not available when potential customers need you, they'll likely take their business elsewhere.
Establish Yourself as a Subject Matter Expert Source by Writing Articles: In addition to being available when needed, another great way to establish yourself as an expert source is by writing articles on topics related to your business.
By writing articles for publication on websites and in magazines, you can reach a larger audience with your message and build your reputation as an expert.
Speak at both online and offline events: When you share your knowledge and experience with others, you build trust and credibility. You can speak about your work at conferences, webinars, and other events. You can also give interviews to podcasts, radio shows, and magazines. If you're passionate about what you do, sharing your work with others will come naturally and will help you build trust with potential customers.
By following these five tips, you can establish yourself as a subject matter expert in your field and build trust with potential customers. When you're seen as an expert, you're more likely to win business and grow your company.
Are you ready to be seen, heard and known as a subject matter expert in your industry? You can’t start a revolution if no one knows who you are.
Whether your goal is to be seen on tv, heard on the radio, sell more books, secure more speaking engagements, or host sold out global events, Kadena Tate will help you to design relevant and proven marketing campaigns that foster authority, influence, visibility, and profitability. Contact us to start building your expert status today!
