Build Your Vision Map
A one-page snapshot of your subscription’s soul. Tangible, powerful, clear.
This is not a business plan.
It’s a distillation.
A living, breathing map of what your subscription is here to do — and who it’s here to serve.
No fluff. No filler.
Just the truth.
Fill this out once.
Refine it often.
Return to it when things get noisy.
1. Purpose
Why does this subscription exist?
What are you here to transform, disrupt, or restore?
I created this because...
2. Subscriber Transformation
What changes for them?
Describe the before and after — not just behaviorally, but emotionally and energetically.
My subscribers move from __________ to __________.
They feel more __________ and less __________.
3. Core Emotional Experience
What do you want them to feel consistently inside your space?
Pick 3–5 words that describe the emotional tone of your subscription.
This space feels like: __________, __________, __________.
4. Delivery Rhythm
How do you deliver value in a way that honors your energy and theirs?
This includes format and frequency.
I deliver value through:
● __________
● On a __________ rhythm
● With a focus on __________
5. Your Model Style
What structure are you building within?
Choose: Access, Curation, Replenishment, or a Hybrid
Briefly name why this model supports your vision.
My model is __________ because __________.
6. Archetype Alignment
What’s your dominant energy style?
Choose one: Visionary, Amplifier, Architect, Connector, Calibrator, Steward, Analyst, Nurturer
I lead like a __________.
This shapes how I build, communicate, and scale.
7. Key Success Markers
What tells you it’s working — beyond revenue?
Pick 3–5 metrics or signals that show you’re delivering impact.
I measure success by:
● __________
● __________
● __________
8. The Big Picture
What are you building toward — 1 year from now? 3 years?
Don’t list goals. Describe the world your subscription helps create.
In three years, I want this to feel like __________.
It will serve __________.
It will be known for __________.
This is your vision map.
Print it. Post it. Share it with your team.
Revisit it before you launch anything new.
Let it hold you steady.
Let it grow with you.
Let it remind you: You’re not just building a business.
You’re building a legacy.