Would Affluent Customers Invest in Your Subscription?
Would an Affluent Client Say Yes to This?
Let’s be honest.
Not every offer is built for everyone.
And not every subscription should be designed for mass appeal.
If you’re creating a high-end program—a container meant to nourish, elevate, and transform—it has to feel like it belongs to the person you’re inviting in.
That means the language, the energy, the structure… it all has to speak to where they are in their life—and where they want to go.
This isn’t about throwing up a price and hoping it sticks.
It’s about meeting people where they are on the spectrum of affluence.
Because $10K means something very different to someone just breaking six figures than it does to someone with a $2M portfolio.
So if you want to sell with elegance—and serve with integrity—you need to design offers with that nuance in mind.
Let’s talk about how.
Group 1: The HENRYs (High Earners, Not Rich Yet)
Income: $100K–$250K
These are your ambitious empire-builders.
They’re earning well—but still stretching every dollar across mortgages, student loans, kids, and dreams.
They’re building wealth, not sitting on it.
What they crave: growth, confidence, and control.
They want to know that if they say yes to your subscription, it’s going to move the needle. Help them create momentum. Open doors.
For this audience, clarity sells. Results sell.
They don’t need fluff—they need a clean, direct path forward.
Price point sweet spot: $5K–$15K
Make it tangible. Show them the ROI. Speak to the version of themselves they’re trying to become.
Group 2: Affluent Mid-Range Earners
Income: $200K–$500K
These are your lifestyle optimizers.
They’ve built a solid income and now they want ease, elevation, and access.
They’re not just buying growth—they’re buying back time.
They want to be part of something special: a community, a mastermind, a retreat that makes them feel seen and significant.
This audience doesn’t want a firehose of information.
They want the best 10 minutes. The shortest path. The clearest insight.
They’ll pay for elegance. For proximity. For experience.
Price point sweet spot: $30K–$50K
Sell them on exclusivity. Make it boutique. Speak to their desire to invest in themselves because they can.
Group 3: High Net Worth Individuals
Income: $500K+ / Net Worth $1M+
They’ve already “made it.”
Now they want legacy, impact, and transformation at the highest level.
This isn’t the client who needs a roadmap.
This is the client who wants a mirror, a partner, a portal.
They’ll invest not because they need to—but because they want access to something rare. Something private. Something bespoke.
Your offer must feel like an invitation, not a pitch.
This isn’t about more information—it’s about presence, positioning, and precision.
Price point sweet spot: $50K–$100K+
Make it white-glove. Make it deeply personal. Make it unforgettable.
Why All This Matters
If you’re selling the same subscription at the same price to every audience—regardless of income, identity, or intention—you’re doing both them and yourself a disservice.
Because when people feel like your offer was made just for them?
They don’t hesitate.
They say yes.
So take the time.
Segment with soul.
Craft with care.
Your most aligned clients aren’t just looking for value.
They’re looking for resonance.
And when your offer matches where they are and where they want to go?
That’s when you stop selling subscriptions… and start creating transformations.
Want help designing offers that land with your high-level clients—at every level of affluence?
Let’s architect the kind of business that’s priced with precision, built with beauty, and ready to scale with soul.
