Feast or Famine Isn’t a Business Plan

Feast or Famine Isn’t a Business Plan

And consumption-based pricing might not be the long-term solution you’re looking for.

Some months, the numbers look amazing.
The inbox is full. The energy is high. The payments are flowing.

And then... the next month is quiet.
The rush slows down.
The people disappear.
And you wonder if you did something wrong.

Welcome to the cycle of feast or famine — the emotional rollercoaster that so many entrepreneurs ride when their income is based on how much someone uses, downloads, books, or consumes.

This is the consumption-based model.
And for some, it works.
But for many? It creates more pressure than peace.

Here’s what this model often looks like:

→ You charge per project, per hour, per word, per click, per deliverable.

→ You earn more when your client uses more — and less when they pause, delay, or disappear.

→ You’re always “on call,” because the client’s needs fluctuate, and your income moves with them.

At first, it feels flexible.
Client-centered. Responsive.

But over time?

It becomes unpredictable.
Reactive. Exhausting.

What if your business didn’t depend on someone else’s usage?

What if your income didn’t vanish because someone got busy, got distracted, or decided to “circle back next quarter”?

What if you had a steady structure — a rhythm that supported you month after month, no matter what?

That’s what recurring revenue is for.
That’s what a subscription model makes possible.

It’s not just about getting paid.

It’s about building stability.

Clear deliverables
Simple cadence
Monthly value, not monthly panic

A well-designed subscription doesn't require your client to “consume more” in order to justify the cost.
It invites them to stay — because what you offer supports them no matter what season they’re in.

Support is the product.
Not urgency.
Not volume.
Not constant activity.

Final thought

If your income is tied to how much your client consumes, you’ll always be waiting for them to need you.

But if your offer is structured as a consistent, proactive relationship — something that delivers real value even when things are calm — you stop living in the gap between feast and famine.

You build something steady.
Something sustainable.
Something that supports you — even when your client needs a quieter month.

So ask yourself:

What could I deliver on repeat that doesn’t depend on “more usage”?
What value can I offer monthly — even when the client is in a slower season?
What kind of model would give me more stability, not just them?

Because business doesn’t have to be a guessing game.
And your income doesn’t have to spike and crash.

You’re allowed to build something predictable.
And quiet.
And calm.
And enough.

Let that be your new rhythm.
No feast. No famine. Just flow.