Hey there, subscription-based business owners! Are you wondering what truly makes your customers valuable? Buckle up because we're about to dive into the world of customer value and unleash its power to help your business thrive. Spoiler alert: high-spending customers aren't always the most valuable. We'll challenge that notion and explore the hidden gems in your customer base. From loyal low-spenders to brand advocates, we'll show you how to tailor your strategies, foster loyalty, and boost revenue. Get ready to unlock the secrets of customer value and take your business to new heights!