The Rest-First Revenue Plan

A practical visioning tool for designing your business around your energy, not against it.

Most business plans start with deliverables.
This one starts with your life.

Your rest.
Your rhythm.
Your body.
Your actual capacity.

Because what’s the point of building recurring revenue if you’re constantly overcommitted?

This is your invitation to reverse the process.
To let rest lead.
To let your calendar reflect what matters most.
And to create a subscription model that fits into your life — instead of consuming it.

Take twenty minutes.
No screens. No distractions.
Just a pen, a calendar, and your honesty.

Let’s begin.

Part One: Map Your Life First

Start by identifying what you want to protect.

Block these in first — before business enters the picture.

What days are off-limits for work?
What hours do you feel best creating?
When do you need quiet? Movement? Nourishment?

Name your non-negotiables:

• Weekly rest windows (days off, no-meeting blocks, creative hours):

• Monthly or seasonal breaks:

• Personal rituals or family time that need protecting:

• Any health, care, or spiritual rhythms to work around:

This is your real schedule.
Everything else will be designed to support this.

Part Two: Define Your Ideal Energy Zones

Each person has their own creative rhythm. Map yours.

When do you feel most:

• Focused and strategic:

• Playful and expressive:

• Clear and reflective:

• Drained or unfocused:

Use these patterns to guide when — and how — you show up.

Part Three: Design Your Subscription Rhythm

Now that your life is on the calendar, let’s layer in your offer.

Start small. Think in rhythms, not tasks.

• What is the core transformation you deliver each month?

• How can that be structured to match your actual availability?

Choose a rhythm:

• Weekly (light, steady touches)

• Biweekly (deeper, more focused delivery)

• Monthly (one strong pulse point)

• Seasonal (a flow that mirrors your creative cycles)

What format supports your subscribers and protects your energy?

Examples:

• One live call per month

• A pre-scheduled prompt drop

• Curated content with a 15-minute check-in

• A quarterly creative sprint with off-month integration

Part Four: Build for Sustainability, Not Strain

Ask yourself:

• Could I deliver this for one year without burning out?

• What would need to shift to make this easier?

• Where can I simplify the delivery or add automation?

• What do I need to stop offering in order to protect this rhythm?

Write your aligned delivery plan below:

• My subscription delivers ___________

• On a ___________ rhythm

• In a way that supports my energy, subscribers' growth, and long-term sustainability

This is your Rest-First Revenue Plan.
It honors your energy.
It protects your purpose.
It keeps the business sustainable — and you sane.

You don’t have to scale with pressure.
You can scale with presence.