8 Places To Post Your Video For Maximum Exposure

8 Places To Post Your Video For Maximum Exposure

A video is one of the most effective ways to market your brand or business. From using videos in social media campaigns, to making them for websites. Videos are viewed more than 2 billion times a day via Facebook alone! Now that you know how important it is to have content that converts into targeted viewers, it's time to learn where you should post your video to achieve the best exposure.

• Facebook

Of course, no list of sharing sites would be complete without Facebook! Whether it is your personal Facebook page or your business fan page, you need to be sharing your videos there. The amount of people on Facebook alone gives the video a chance to be seen by a lot of people. You never know who could resonate your video and share it with their friends, family, and fans.

The social media giant has more than 1 billion regular users and it is showing no signs of slowing down in its growth. Unlike Twitter or Pinterest, Facebook isn't a platform known for its viral-ability. But, this doesn't mean it isn't a valuable platform for you to share your videos on. In fact, using Facebook to promote a video will help boost its SEO ranking and drive targeted traffic back to your site or product pages.

• Twitter

Twitters average tweet is only 90 characters long but the social media giant's video platform is quite robust. Tweets with videos receive 150% more retweets than those without them! Videos, like images, are seen as social currency on Twitter and can help to grow your fan base through re-tweets and mentions.

• Google+

Google+ has become a powerhouse of activity for sharing videos. In fact, it is the second largest social media site in terms of time spent per visit! Google+ allows you to upload unlimited videos to your page and has a built-in analytics platform that will help you see where your viewership is coming from and how engaged they are with your content.

Google Plus’ best features are the ability to do live streaming while also recording it to your YouTube channel for views later. This is a perfect idea for interviews or a live Q & A. Also, Google Plus works similarly to Facebook in the way that if you post your videos, your followers can share it within their networks with the click of a button. 

Combining this valuable information with sharing tools to drive traffic to your own site or product pages, can help propel Google+ into becoming one of the most valuable social media platforms you use for sharing videos.

• Instagram

The photo sharing platform is getting more and more video friendly! The average Instagram user spends 2 minutes per visit on the site with 95% of this time spent actually looking at the videos! Instagram is a valuable social media network to share your videos on if you want them to get in front of users who are viewing and engaging with images.

• YouTube

YouTube is currently the second largest search engine in the world after Google! If you have yet to make a channel for your business, your competitors probably have! This is one of the most important platforms to have a presence on. YouTube allows you to upload unlimited videos, has built-in analytics, and gives you the ability to promote your videos using annotations, thumbnails, cards and more!

YouTube’s growth has exploded with many users even deleting their Facebook accounts in favor of this site! Take advantage by creating your account now if you haven't already!

• LinkedIn

LinkedIn is a professional network where users upload their resumes or portfolios. The platform, however, is very video friendly and has a variety of sharing avenues to get your videos in front of targeted viewers!

Some options include: LinkedIn Pulse articles, LinkedIn Showcase pages, and LinkedIn Profinder!

• Vimeo

Vimeo has a niche community much smaller than YouTube. The community there focuses on video quality, but if you have a video that has been professionally produced, it is worth a shot. They also don’t have advertisements on the videos, which a lot of your fans might like since that will save them time. Video sharing site for both short and long-form content.

• DailyMotion.

Daily Motion uses mainly HD, beautiful videos. In 2011, Google rated Daily Motion as the 44th most visited site on the Internet. Let’s just say, there are definitely eyeballs there to see your content.

These are just some of the places you can upload your videos for maximum exposure. By using these 8 tips you can take advantage of social media marketing to create a viral effect, drive traffic back to your site, increase brand awareness, and more! The above list is by no means an exhaustive list

Post updated Feb 2, 2021