3 D’s of Productive Persuasion: Discover, Design, Deliver

In business, the goal is always to persuade others to take some desired action. Whether it's convincing customers to buy a product, employees to increase productivity or shareholders to invest in your company, the ability to persuade is key. There are three essential D's of productive persuasion: Discover, Design and Deliver. We'll explore each one in detail below.

Difference Between Persuasion and Manipulation

Before we get started, let's briefly discuss the difference between persuasion and manipulation. Many people view these terms as interchangeable, but there is an important distinction between the two.

Persuasion is about helping others achieve what they want or need. It's a win-win situation in which both parties benefit from the transaction.

Manipulation, on the other hand, is about getting something from someone without giving anything of value in return. It's a zero-sum game in which one party benefits at the expense of the other.

Sales are a result of persuasion, not manipulation.

Now that we've established the difference between persuasion and manipulation, let's move on to the three D's of productive persuasion.

Discover: What Your Clients Want and Need to Hear

The first step in productive persuasion is discovery. This is all about understanding what your clients want and need to hear. To do this, you'll need to ask questions, conduct research, survey prospective or existing clientele, engage them in conversations, listen carefully to the answers. and observe body language and buyer behavior. Only then will you be able to develop persuasive messages and compelling offers that resonate with your audience.

Design: Structure a Winning Business Proposal

Once you know what your clients want and need, it's time to design a winning business proposal. This step is all about putting together a well-crafted offer that meets their needs and addresses their pain points. Remember, the goal is to create a proposal that your clients can't refuse. This involves crafting an argument, selecting the right words and images, and organizing your thoughts in a way that is easy to follow.

Deliver: The Message With Passion, Purpose and Compassion

The final step is delivery. This is where you'll need to communicate your message with passion, purpose and compassion.

Passion will help you capture attention and keep people engaged. Purpose will give your message direction and focus. Compassion will make people feel understood and appreciated.

Remember, persuasion is about helping others achieve what they want or need. By delivering your message with all three of these elements, you'll be able to help more people, make more money, and grow your business.

By following the three D's of productive persuasion, you'll be able to develop a persuasive message that resonates with your audience and helps them achieve their goals. So don't wait any longer, get started today!

THE ART OF PERSUASION

As stated earlier, sales are a result of persuasion. And persuasion is an art. It's a skill that can be learned and perfected with practice. Just like any other art, it takes time, patience and dedication to master. But once you do, you'll be able to achieve anything you set your mind to.

Here are a few tips to get you started:

- Pay attention to body language. Nonverbal cues such as eye contact, facial expressions and posture can be just as important as the words you say.

- Use stories and examples. People are more likely to remember and respond positively to stories and examples than they are to abstract concepts or statistics.

- Be clear and concise. When you're persuasion, you need to be able to get your point across quickly and effectively. This means being clear and to the point.

- Practice, practice, practice! The only way to get better at persuasion is to do it. So find opportunities to practice whenever you can. Thanks for reading!

By following these steps, you'll be well on your way to becoming a master of persuasion!

RESOURCE

If you want to learn more about the art of persuasion, I highly recommend reading "The Power of Persuasion: How We're Bought and Sold" by Robert B. Cialdini. It's a great book that will teach you everything you need to know about this topic.

And remember, the three D's of productive persuasion are:

Discover what your clients want and need to hear.

Design and structure a winning business proposal.

Deliver the message with passion, purpose and compassion.

I hope you found this article helpful. If you have any questions or comments, please feel free to leave them below. I'll be happy to answer them as best I can.