The Right Time to Ask for the Sale on Facebook

You're in business because you felt the call to support people with overcoming a challenge and/or achieving and accomplishing a goal. You're helpful, kind, thoughtful and courteous, and it is important to remember that a for-profit business can not exist without paying customers.

You've worked hard to get people on your Facebook page. You've created audio posts, video posts, surveys, challenges, and content that inspires, educates and entertains. Perhaps you also invested in Facebook ads and boosted posts.

Now you want them to take the next step and buy something from you, but when should you ask them? There are a lot of different opinions about this online, however my opinion is that the best approach is the one that builds confidence in the mind of the prospective buyer that you can actually help them.

You can "sell your solution" in EVERY post. Meaning, the first step is to map out your customer journey and align your content to the journey itself. Of your content is relevant and relatable to where the person is in their life, you will attract them.

Chasing and pursuing people is not required. There is no need for aggressive, pushy and manipulative sales tactics. The best marketing campaigns are the ones where you watch a video or listen to a podcast or read a blog post and feel an instant emotional connection to the information presented.

Your business and your services won’t appeal to everyone; or they might appeal to someone who doesn’t have the money to spend right now. That doesn’t mean your business idea is awful; it simply means you haven’t attracted the right people yet.

Who is the right person? The person who raises their hand and says "I have a problem. I am sick and tired of being sick and tired. I am ready, willing and financially committed to implementing the changes needed to disrupt this situation. I choose to invest in YOU to help me."

If you have put careful thought into what you want to offer your target audience and you have created coaching packages and/or services to meet those needs, be confident in telling people who you serve and how you do so. 

Position Yourself as a Subject Matter Expert

• Create introductory posts on Facebook – on your personal profile and business page – and give a short summary of who you are and what you do. 

• Spell out exactly who you’re seeking as your ideal client; think of those web pages you’ve seen with the specific title, “Who Should Work With Me.”

• Create a Facebook Live series where you answer frequently asked questions as they relate specifically to your business.

• Find a podcast or other interview opportunity where you can share your expertise with a larger/different audience. Interview scenarios often put people at ease because you’re having a simple conversation.

3 Ways to Ask People to Invest in Your Offers

• Include Calls-to-Action everywhere: at the end of every blog post; in your social media posts; within your eBook and other products. Invite your prospects to take the next logical step with you.

• In your email marketing: don’t be afraid to tell your readers about new offers. Never assume someone knows what you’re up to; be proactive and proud of your accomplishments and shout it from the rooftops.

• At the end of your one-on-one consultations: always ask if they are ready for the next step (i.e.: to make a purchase) or if you can follow up with them after a specific timeframe if they need time to think. If someone is on the fence, now is when you nurture this relationship so they remember YOU when they are finally ready to make a purchase.

People are more likely to say yes if you’re building the relationship first.

There is no harm in asking for feedback or offering a freebie at the beginning of your sales funnel. This helps build trust with your audience and gives them an idea of what they can expect from you as well as how their needs will be met.

If you’ve built a strong relationship with your audience, they are likely to take the next step and buy from you when it feels right. At the end of the day, if you listen to what your audience needs, there’s no harm in making the offer and asking for the sale. If they say no, move on while nurturing the relationship.

Post Updated 18 February 2020