The Ultimate Checklist for Planning and Executing a Successful Webinar

Are you planning a webinar? If so, you'll want to make sure you have everything covered before your event. In this blog post, we will provide you with a checklist of tools and resources that you can use to help with the planning and execution of your webinar. By using this checklist, you will be able to ensure that your webinar is successful!

Webinar Equipment

• Computer or tablet with an Internet connection

• Speaker Microphone

• Headphones

• Lighting

• Webinar software

• Webcam

• Speakerphone

Webinar Software

• Camtasia: Camtasia is an all-in-one screen recorder and video editor. Record your screen, add video effects, transitions and more. https://www.techsmith.com/video-editor.html

• ScreenFlow: Screenflow is a screencasting and video editing software for the macOS operating system. https://www.telestream.net/screenflow/overview.htm

Webinar Transcription- If you'd like to supply a copy of the webinar transcript to your audience, use one of these wonderful transcription services:

• Scribie: Scribie offers both manual and automated transcription services. https://scribie.com

• Rev: Rev is an online transcription and translation service that offers quick, accurate transcripts for reasonable prices. https://www.rev.com

• Temi: Temi is an advanced speech recognition software offering speech to text transcription in 5 minutes. https://www.temi.com

Webinar Landing Page - These tools allow you to create, publish, and test landing pages. The goal of a landing page is to convert your website visitors into webinar attendees.

• LeadPages: https://www.leadpages.com

• Unbounce: https://unbounce.com

• ClickFunnels: https://www.clickfunnels.com/blog/landing-page-best-practices/

• Kajabi: https://kajabi.com/features/pages

• Funnel Gorgeous: https://www.funnelgorgeous.com

Webinar Promo Graphics - use these tools to create stunning promotional graphics, social media posts and online ads:

• Canva: Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content. The app already has templates for users to use so they don’t have to start designing from scratch. https://www.canva.com

• Snappa: Snappa is an easy-to-use graphic design tool that allows you to create any type of graphic, fast. With Snappa, you can create social media graphics, web banners, product covers, and more in minutes. https://snappa.com

• Piktochart: Piktochart is a user-friendly infographic maker that allows you to easily create infographics and visuals with no design experience required. You can choose from over 100 templates or start from scratch. https://piktochart.com

• PicMonkey: PicMonkey is a free online photo editor that offers a wide range of features, including basic editing tools, filters and overlays, text and fonts, and more. https://www.picmonkey.com

• GIMP: GIMP is an open source image editor that offers a wide range of features, including advanced editing tools, filters and effects, layers and masks, and more. https://www.gimp.org

• Inkscape: Inkscape is an open source vector graphics editor that offers a wide range of features, including basic editing tools, filters and effects. You can create illustrations, logos and other art with this tool. https://inkscape.org

• Adobe Photoshop: Adobe Photoshop is the industry standard for image manipulation software, offering a variety of advanced photo editing features, filters and effects. https://www.adobe.com/

Webinar Email Automation- use these tools to create e-mail campaigns that promote your webinars:

• Convertkit: Convertkit allows you to connect with your fans, foster your community, and earn a living online with the only marketing platform built for creators, by creators. https://convertkit.com

• ActiveCampaign: ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. https://www.activecampaign.com

• Mailchimp: Mailchimp is an American marketing automation platform and email marketing service for managing mailing lists and creating email marketing campaigns to send to customers. https://mailchimp.com

• AWeber: AWeber has helped more than 1 million small businesses, entrepreneurs and nonprofits increase sales and profits through its suite of web-based email marketing and automation tools and education. https://www.aweber.com

• Constant Contact: Constant Contact is an online marketing company, providing email marketing, social media marketing, event marketing and survey software. https://www.constantcontact.com

• GetResponse: GetResponse is an online platform featuring email marketing, landing page creator, webinars & more. It offers a suite of tools for creating and sending newsletters, autoresponders, and other email campaigns. https://www.getresponse.com

• Drip: Drip is a marketing automation platform built for Ecommerce - utilizing email, SMS and tight 3rd-party integrations to help businesses drive revenue. https://www.drip.com

Webinar Hosting Platforms

• Zoom: This platform is perfect for businesses that want to create a more personal webinar experience. You can host up to 100 people in one session, and the platform also records all sessions so you can use them as marketing materials afterwards. https://zoom.us

• Webinar Jam: This platform makes creating and hosting webinars easy with features like automated registration, Q&A capabilities and automatic follow up emails. https://home.webinarjam.com

• Webinar Ninja: With this platform, you can create a webinar in minutes and schedule it for later or start one right away! It also has live chat support if there are any problems during the event itself. https://webinarninja.com

• GoToWebinar: This platform offers customizable registration pages as well as analytics so that you can see how many people have attended your events and what their feedback is like afterwards. You'll also be able to track conversions from these leads into sales - which means more revenue for your business. https://www.goto.com/webinar

• Webex: This platform is great for businesses that have an international audience, as it allows for up to 25 participants in different time zones. It also has a built-in recording feature and offers both live and on-demand webinars. https://www.webex.com

• Google Hangouts: This free platform is great for small businesses who are just starting out with webinars. Up to 25 people can join a live Hangout, and it's easy to create recordings of your events that you can share on social media or your website. https://hangouts.google.com

• Wistia: Wistia is an online video platform where creators can upload and share their content with the world. It has many features like analytics, privacy settings, syndication tools so your videos are accessible everywhere!https://wistia.com

• Screencast-O-Matic: Screencast-O-Matic is a screen recording software that lets you record desktop and mobile activities as videos. You can also add narration to your recordings.

• Adobe Connect: Adobe Connect is a suite of software for remote training, web conferencing, presentation, and desktop sharing. https://www.adobe.com/products/adobeconnect.html

• Riverside: Riverside is Webinar software to capture your speakers in the quality that your audience deserves. https://riverside.fm/

• Livestorm: Livestorm is a video engagement platform to manage meetings, webinars, and virtual events from start to finish. https://livestorm.co

• Zoho Meeting - Zoho helps you influence, educate, and engage your global audience by conducting online webinars. https://www.zoho.com/meeting/

Webinar Live Streaming

• Facebook Live: Facebook Live is a live streaming service that lets you broadcast videos to your friends, family, and subscribers.https://www.facebook.com/formedia/tools/facebook-live

• Livestream: Livestream is a live streaming platform for businesses that lets you broadcast live events from any device. https://livestream.com

• StreamYard: Streamyard is a live streaming studio in your browser. Interview guests, brand your broadcast, and much more. https://streamyard.com

• YouTube Live Events: YouTube Live and Premieres allow Creators to bring viewers together in real-time to learn, discuss and to form new social communities. https://www.youtube.com/howyoutubeworks/product-features/live/

• Vimeo: Vimeo is an online video platform where creators can upload and share their content with the world. It has many features like analytics, privacy settings, syndication tools so your videos are accessible everywhere! https://vimeo.com/features/livestreaming

• Zoom: Zoom is an online meeting platform that allows you to host meetings with up to 100 people at once. You can share your screen and present slideshows as well! https://zoom.us

Webinar Promotion - When you are ready to launch your webinar, promote it using one of the following resources:

• Buffer: Buffer is a social media management tool that allows you to promote your webinar on all of the major social networks.

• Facebook: Like Twitter, Facebook can be used to promote your webinar and drive traffic to your landing page. You can also use Facebook's paid advertising platform to reach a larger audience with targeted ads.

• Facebook Ads - Create a Facebook event and invite all of your friends. You can also create an ad campaign to get more exposure for your event.

• Hootsuite: Hootsuite is a social media management platform that allows you to manage all your social media accounts in one place. You can schedule posts, track mentions and analyze your social media analytics with this tool. https://www.hootsuite.com

• LinkedIn Events - With LinkedIn, create an event that allows members within the group to RSVP or attend virtually through video conferencing software such as Zoom or Microsoft Teams.

• Loom: Loom is a video recording platform for businesses and individuals to share their knowledge with others through videos and presentations. It also offers live streaming capabilities!

• Meetup Groups - Meetups is a website where you can find groups of people who share similar interests. You can use it to promote your webinar and meet new people!

• YouTube Video - YouTube is the world’s second largest search engine, after Google. It’s an excellent tool for promoting your webinar and driving traffic to your landing page. Make sure you have a YouTube channel set up before creating your webinar. You can create a video about your webinar and post it on your channel to help promote the event.

• Twitter: Use Twitter to promote your webinar and drive traffic to your landing page. Make sure to use relevant hashtags, post teaser images and videos, and write interesting tweets that will make people want to learn more about your event.

Now that you have all of this information, it's time to get started! Pick a platform and start planning your first event. Don't forget to promote your webinar like crazy in the weeks leading up to it - the more people who know about it, the more successful it will be.