How To Launch a Successful Webinar Campaign

Webinars were found to be the number 1 source of lead generation for B2B businesses by research analyst firm Forrester. Research has also shown that webinars are the most effective form of content marketing, generating an average conversion rate of 18.96%.

So how do you launch a successful webinar campaign? Here are some tips:

First, determine your goals for the webinar. Are you looking to generate leads, increase brand awareness, or sell products or services? Once you know your goal, you can create content that is relevant to your audience and promotes your offering.

Next, design an attractive landing page to promote the webinar. This page should include information about the topic of the webinar, the date and time it will take place, the speakers involved, and how people can register. You may also want to consider creating a video teaser for the webinar to get people excited about attending.

Once registration is open, begin promoting the event on social media. Post updates leading up to the event, publish reminders on the day of, and share any post-event content after it has concluded. Ask your speakers to promote the event as well so you can reach more people and increase registrations.

Before the webinar goes live, choose a platform that allows viewers to ask questions in real time during Q&A sessions or through chat boxes at any point throughout its duration. This gives participants a chance to engage with presenters and make it feel like they're actually attending an in-person seminar. It also helps build rapport between presenter(s) and attendee(s), which could potentially lead them down path towards becoming customers later on down line if handled correctly from start until - even after - end.

Create an email campaign that will notify registrants before, during and after your webinar. A few days prior to the event, send out a reminder with any necessary information they need - like when it's happening (if not already included on landing page), how long each session lasts for or what topics are going to be covered so people can plan accordingly ahead time. If possible do this well in advance as much possible while still giving enough space between now vs day/time of actual live broadcast itself; this way attendees don't feel rushed into making final decision one way another without having opportunity think about whether right decision them personally speaking is worth investing their time instead something else being done at same exact moment might end up doing more good than harm over long run for them.

On webinar day, send out a "live" email with a link to the live broadcast. This will allow viewers to watch the event from their inbox without having to leave their computer. And finally, after the webinar is over, send an email thanking participants for attending and providing any post-event materials they may have missed.

By following these tips, you can create a successful webinar campaign that generates leads and helps grow your business.

Wondering how else you can use webinars to market your business? Check out our other blog posts or if you're ready to take your business to the next level, contact us today for a free consultation!