How To Create a Successful Digital Strategy

Far too often, entrepreneurs post on social media without a clear strategy. As a result, when you post, you experience what is skin to screaming into the void. If you're going to put in the time and effort to be active on social media, you want to make sure you're having conversations that prospective buyers find relevant, relatable and helpful.

So how do you go about creating a successful digital strategy? Here are three tips:

Tip #01: Define Your Goals and Objectives

Before you start posting or engaging with potential buyers on social media, take the time to define your goals and objectives. What do you hope to achieve through social media marketing? Do you want to increase brand awareness? Generate leads? Increase sales? Once you know what you're aiming for, it'll be easier to create content and strategies that align with those goals.

Tip #02: Know Your Target Audience

It's not enough to simply have general ideas about who your target audience is - you need to know them inside and out. What are their demographics? What are their interests? What frustrates them? What excites them? Where do they spend most of their time online? What do they dream of achieving?

Create a buyer persona, buyer journey map and buyer empathy map. The more you know about the prospective buyer, the easier it will be to create content that speaks directly to their needs.

Be consistent. Once you've found your voice and figured out what kind of content your audience responds to, stick with it. Consistency is key when it comes to social media success, so you are encouraged to create a content calendar.

Tip #03: Create a Content Calendar

If you want to be successful with social media marketing, you need to be consistent. That means creating and publishing content on a regular basis. One way to make sure you're consistent is to create a content calendar.

FREE GIFT ALERT! To make this Use our free editorial calendar template to help you plan and schedule your content, social media posts and other online marketing initiatives in advance. The editorial process is important for quality control and making sure your message is on point.

Creating a successful digital strategy can seem daunting, but it doesn't have to be. There are a 4 key things you need to keep in mind when putting together your plan.

Layout your strategy in 90 day increments: Thiswill help you stay on track and make measurable progress. Set specific, achievable goals for each 90 day period and break those down into actionable items. Make sure your strategy is flexible enough to accommodate changes as you learn and grow.

Clarify roles and responsibilities. You will need support to make your digital strategy a success, so make sure everyone involved knows their role and what is expected of them.

Align your efforts with your brand's goals: Every channel and tactic has a different role to play in achieving those goals, so make sure you're using the right ones for your business. We've included a launch campaign to-do list to support you with this.

Measure and analyze results: This is where the rubber meets the road, so to speak. If you're not measuring and analyzing your results, you can't know what's working and what isn't. Use analytics tools to track website traffic, social media engagement, leads generated and other key metrics. By testing and tracking different aspects of your digital strategy, you 'll be able to see what's most effective.

By following these tips, you can create a successful digital strategy that will help your business reach its goals. Are you ready to get started? Download our free template for a more detailed look at how the digital marketing hierarchy of needs works!

Blog post updated 01 January 2023.

The Digital Marketing Hierarchy of Needs: How to Plan and Align Your Efforts