Brain Lateralization Can Help Business Coaches and Speakers

Did you know that there is a right and left side of your brain? This discovery was made by Dr. Roger Sperry, who won the 1981 Nobel Prize for medicine. He found that the two halves of our brains process information differently.

The right hemisphere is more creative and visual, while the left hemisphere is more analytical and logical. This can be helpful to business coaches and speakers when it comes to marketing their services. In this blog post, we will discuss how you can use brain lateralization to your advantage!

If you're a business coach or speaker, it's important to understand how brain lateralization can help you market your services. After all, if you know how people process information, you can better target your message.

If you're trying to sell a product that requires creative thinking, it would be more effective to target the right hemisphere of the brain.

Here are a few creative ideas to kick your sales and marketing strategy into high gear:

• Use visuals: whether it's a product demonstration, an infographic, or even just a well-designed PowerPoint presentation, visuals are key to reaching the right side of the brain.

• Appeal to emotion: remember that the right hemisphere is more attuned to feelings and emotions. So when you're marketing your product or service, make sure to appeal to your customer's emotional needs.

• Be creative in your approach: since the right hemisphere is more creative, try thinking outside the box when it comes to marketing your business. Traditional methods may not be as effective as you think!

On the other hand, if you're selling a service that requires logical reasoning, it would be more effective to target the left hemisphere.

Here are a few rational, intellectual and logical ideas to kick your sales and marketing strategy into high gear:

• Use data and statistics: when you're trying to sell a service that requires logical reasoning, it's important to back up your claims with data. This will help to convince your customers that your service is worth their investment.

• Be clear and concise: the left hemisphere is more focused on details and facts, so make sure that your marketing materials are free of errors and ambiguity.

• Stick to the tried and true: since the left hemisphere prefers traditional methods, stick to proven strategies when marketing your business. This will help to instill confidence in potential customers.

Now that you know how brain lateralization can help you market your services, it's time to put this knowledge into action!

Did you know that the average person only uses about ten percent of their brain? This means that there is a lot of untapped potential when it comes to our cognitive abilities. Of course, this is just a generalization and there are always exceptions.

By understanding how people process information, you can better target your message and sell more effectively. As a result, you will leapfrog the market and make the idea of competition irrelevant!

Which approach will you implement into your sales and marketing strategy? Reach out to Kadena Tate to determine how she can support you with busienss growth and expansion.