"Do you want to create an ECourse but don't know how?"
"Is there a step-by-step guide for this?"
"How do I make my course awesome?"
If you answered "yes" to any of these questions, then we have some great news for you. In this blog post, we will teach you everything that it takes to create an ECourse from scratch so that your online business can grow and generate more revenue than ever before!
Think you don’t have time to create an eCourse? Think again. Many of the courses you’ve seen for sale—or maybe even purchased—were created in a single day. For savvy business owners, creating a new course is just a matter of putting the pieces together. If you’ve been in business for more than a few weeks, you already have everything you need to create an eCourse and have it ready for sale by this time tomorrow.
Decide On Your Topic
You first need to identify your topic. What problem are you solving? Who is your target audience and what do they want or need from a course like this one? How can it benefit them, specifically? All of these questions must be answered before you even begin thinking about the structure of an eCourse because without knowing exactly who you want to serve and what you are going to offer them, it’s impossible for the rest of your content strategy and development process to happen.
Use Your Strengths
You could spend days or weeks researching new strategies, testing new ideas, and developing a completely new (to you) eCourse. Or you can embrace a tried and true development strategy that’s been proven to work: Write what you know.
When you’ve spent months or years immersed in your expertise, it’s easy to talk about. You probably do it every day. You answer emails, write blog posts, chat on the phone with clients. Not only that, but you very likely read, watch videos, and listen to podcasts about your subject matter every single day. All of these things make it easy for you to create a new course, seemingly out of thin air.
Repurpose Your Content
If you have a blog or an email list, or have created other courses, then you already have a wealth of content to draw from. Sort through past blog posts and emails for gems you can polish and repurpose. Scout your past courses for modules and elements that are a good fit for your new course. Update the information (if needed) and reformat it to match your new design, and use it to add value to your next offering.
Don’t worry that some of your content may have been seen before—even if you create an entire eCourse based on nothing but your blog content. People will happily pay for a step-by-step plan, even if they can find the information for free elsewhere. It’s the convenience of having a proven plan without having to organize it themselves that will encourage them to buy.
Look at the Courses From Those with a Similar Offer to Yours
To create a truly great eCourse that will attract new customers and keep them engaged, you have to know what markets are already being served. Look through your competitors’ courses and see if there is anything they aren’t doing yet or not covering in enough depth. If so, then this could be an excellent opportunity to get ahead of the competition and offer a new solution they haven’t yet considered.
That said, you don’t want to re-hash what everyone else is teaching because that just wastes your time (and energy) when there are other strategies for growing revenue which you can easily put into action today.
Fill in the Blanks with Rebrandable Content
If there are obvious holes in your content (and there may not be) you can easily fill them in with rebrandable content. You can find inexpensive, well-researched and well-written private label content on nearly every subject. Even better, you can often find a variety of formats, including video, software, slide decks and graphics. All of these can be used to create a more well-rounded, valuable course with very little effort on your part.
Start Writing!
Now that you know exactly who will be taking your course (and benefitting from this knowledge) as well as why they would find value in taking this course, it’s time to write the content that they will need in order to learn what you know. This means spending a little bit of time each day writing valuable, compelling material for your course and then packaging it up into an easily-digestible format so that people can consume this knowledge at their own pace during (and after) completing the eCourse.
Once you’ve got all of your content written, it’s time to organize the course so that people will find it easy to follow and get from beginning through end in an engaging way. This can be a great opportunity for video tutorials or other visuals/animations which help break up large blocks of text into segments that are easier to read and absorb.
Go for the Low-Hanging Fruit
Let’s be clear. An eCourse you create in a single day is not likely to be an all-inclusive, multi-media filled epic offering. Instead, aim for a low-cost introductory course that will sit near the top of your funnel. You can always expand it later (repurposing yet again) into a more comprehensive training, but for now, the goal is to get it finished and get it out there.
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