The Periodical Business Model
Do you remember getting a glossy magazine in the mail, or finding one at your favorite coffee shop? Magazines were once a staple in our society, but with the advent of digital content, their popularity has dwindled. However, there is a new type of magazine that is gaining traction – the digital-first magazine.
The Periodical Business Model is a wonderful opportunity to build your email list and nurture client relationships. By focus on sending regular printed and digital editions, this type of magazine allows you to reach a wider audience than ever before.
You can do your bit for the environment with beautiful, luxurious digital periodicals brimming with your style and unbeatable value. Digital content is supremely pliable, so if periodicals interest you, consider going digital first and adding print later if you desire. You have complete creative control!
What’s not to love about the Periodical Business Model?
If you’re looking for a way to stand out from the crowd, consider starting a digital-first magazine today. Here are a few examples to whet your appetite:
These are just a few of the many, many options available to you – the sky is the limit! And, with print on demand and digital delivery, there’s no need to worry about excess inventory or unsold copies.
You don’t have to be a writer or journalist to publish your own digital periodical. Got valuable content that meets a specific need? Then you’re all set.
You can hire ghostwriters to create content in your brand voice and signature style, so if writing isn’t your strong suit, don’t despair! Collaborate with writers who deliver what your brand promises and create an irresistible package your customers are eager to unwrap every time you publish.
Whether you create or curate content−or both−be sure you serve a defined niche where you offer unbeatable value through a digital magazine, report, missive, or newsletter. You’ll delight your ideal customers by making their lives easier with affordable access to your great content.
Offering a valuable periodical at an affordable price might even help promote your more expensive products and services. People love great value, so once they realize you’re the perfect fit for them, they’ll keep coming back for more.
It’s much easier selling to customers who’re already buying and benefiting from you, so brainstorm how to keep repeat customers rolling through your door. Make them raving fans and you’ll never have to worry about selling to someone who’s never invested in your offerings. Craft irresistible deluxe experiences and your subscribers will happily spread the word for you.
Pros and Cons of Going Digital-First
Digital-first magazines have a few advantages over their print counterparts. First, they are more environmentally friendly. With no need for paper or ink, digital-first magazines use far fewer resources than traditional print magazines.
Second, digital-first magazines are often cheaper to produce, meaning that subscribers can get them at a lower price point.
Finally, digital-first magazines offer greater flexibility in terms of content and design. Because they are not constrained by the physical limitations of print, publishers can include more content and experiment with different layouts and formats.
However, digital-first magazines also have some drawbacks. One is that they can be less engaging than print magazines. Without the tactile experience of flipping through pages and seeing beautiful photography, many readers find digital-first magazines to be less immersive.
Additionally, digital-first magazines can be difficult to keep track of. Because they are delivered electronically, it can be easy to lose track of which issues you have and haven't read. Finally, some people simply prefer the look and feel of a traditional print magazine. There's something about holding a physical copy in your hands that just can't be replicated with a digital version.
So which is better – print or digital? Ultimately, the decision comes down to personal preference. If you're looking for an immersive experience, you might prefer a traditional print magazine. However, if you're looking for value and flexibility, a digital-first magazine might be the better choice. Whichever option you choose, make sure to do your research so that you can creare a magazine that's perfect for your brand and clientele!
Want support designing your “Periodical Business Model”? Join the Women’s Circle of Joy.
Updated 20 May 2021
